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Playbooks

Pick how you sell.

A playbook is the order of a deal: the steps, who acts at each one, what is paid when, and what happens when nobody answers. Start from one of these and set your own amounts.

  • Running today

    Website project

    Deposit, delivery and revisions, launch, then a hosting and care plan.

    1. Sign
    2. Deposit
    3. Delivery and changes
    4. Second payment
    5. Balance and launch
    6. Monthly plan

    Example. On a $4,999 site: $500 at signing, $1,999.60 at the second payment, $2,499.40 before launch.

  • In development

    Fixed-scope build

    A deposit, then milestones, each one paid when the client approves it.

    1. Sign
    2. Deposit
    3. Milestone 1 approved
    4. Milestone 2 approved
    5. Handover

  • In development

    Setup and subscription

    A setup fee, go-live, then a monthly plan.

    1. Sign
    2. Setup fee
    3. Go-live
    4. Monthly plan

  • In development

    Retainer

    Monthly work that renews until either side gives notice.

    1. Sign
    2. First month
    3. Renews each month
    4. Notice to end

What a playbook sets

The rules of the deal, written down once

  • The steps and their order
  • Who acts at each step: you or the client
  • Each payment and the step that makes it due
  • Review windows, and what happens when the client does not answer
  • Reminders and when they go out
  • The documents to sign, and at which step

Join the beta.

Hereto opens to a small group of studios first. Tell us how you sell today and we will write back.

Join the beta